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	<title>Proximity Marketing Italia</title>
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		<title>Proximity Marketing Italia</title>
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		<title>Proximity Marketing e Decathlon</title>
		<link>http://marketingdiprossimita.wordpress.com/2009/08/26/proximity-marketing-e-decathlon/</link>
		<comments>http://marketingdiprossimita.wordpress.com/2009/08/26/proximity-marketing-e-decathlon/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 13:36:28 +0000</pubDate>
		<dc:creator>fbaschieri</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Italia]]></category>
		<category><![CDATA[advergame]]></category>
		<category><![CDATA[Decathlon]]></category>

		<guid isPermaLink="false">http://marketingdiprossimita.wordpress.com/?p=5</guid>
		<description><![CDATA[Qualche tempo fa, entrando in un negozio Decathlon mi è capitato di vedere un (piccolo) cartello che invitava ad accendere il Bluetooth sul cellulare. Non mi sono fatto pregare e ho svolto l&#8217;operazione immediatamente&#8230; Ecco cosa è arrivato sul mio Nokione: Al di la del fatto che il giochino non è proprio il massimo (ma [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingdiprossimita.wordpress.com&amp;blog=9181149&amp;post=5&amp;subd=marketingdiprossimita&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Qualche tempo fa, entrando in un negozio <a title="Decathlon" href="http://www.decathlon.com/" target="_blank">Decathlon</a> mi è capitato di vedere un (piccolo) cartello che invitava ad accendere il Bluetooth sul cellulare. Non mi sono fatto pregare e ho svolto l&#8217;operazione immediatamente&#8230;</p>
<p>Ecco cosa è arrivato sul mio Nokione:</p>
<dl>
<dt><img title="Tennis Decathlon" src="../files/2009/08/schermata.png" alt="Videogioco Tenniss Decathlon" width="250" height="332" /></dt>
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<p>Al di la del fatto che il giochino non è proprio il massimo (ma dove è finito l&#8217;avversario???) l&#8217;idea merita sicuramente un plauso. Inoltre tra una partita e l&#8217;altra vengono presentate le promozioni del momento.</p>
<p>Complimenti Decathlon! Finalmente qualcuno che ha capito come usare questa tecnologia.</p>
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			<media:title type="html">fbaschieri</media:title>
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		<title>Partenza!</title>
		<link>http://marketingdiprossimita.wordpress.com/2009/08/26/partenza/</link>
		<comments>http://marketingdiprossimita.wordpress.com/2009/08/26/partenza/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 13:26:08 +0000</pubDate>
		<dc:creator>fbaschieri</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Oggi comincia il blog Proximity Marketing Italia. Seguirà su queste pagine un insieme di recensioni e commenti su quello che avviene, anche e soprattutto al di fuori dei nostri confini, nel mondo del Marketing di Prossimità. Spero che quanto scriverò possa essere di aiuto a chi intende sperimentare questo nuovo e affascinante modo di comunicare.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingdiprossimita.wordpress.com&amp;blog=9181149&amp;post=3&amp;subd=marketingdiprossimita&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Oggi comincia il blog Proximity Marketing Italia.</p>
<p>Seguirà su queste pagine un insieme di recensioni e commenti su quello che avviene, anche e soprattutto al di fuori dei nostri confini, nel mondo del Marketing di Prossimità. Spero che quanto scriverò possa essere di aiuto a chi intende sperimentare questo nuovo e affascinante modo di comunicare.</p>
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